Interview Sally Uren, Forum for the Future 1/3
Digital, Social, Disruptive: these are
the mega-trends that will challenge
sustainability managers yet gift them
with powerful new perspectives,
Forum for the Future deputy CEO
Sally Uren tells Maxine Perella
The sustainable systems
thinker: Interview with
Sally Uren
The language of corporate social
responsibility – CSR – is an ever changing
narrative. Ten years ago, conversations
around sustainability were pretty
much confined to a tunnel built around
brand reputation and compliance. Ecoefficiency savings and direct impacts
were the themes that needed to be
captured and measured. Those driving
the sustainability agenda tended to be out
of focus when it came to core business
functionality.
Fast forward to today's climate and it's
a very different story, according to Sally
Uren, deputy CEO at Forum for the
Future (FFTF), a not-for-profit green
futures think tank.
During her time at the organisation,
she has seen CSR effectively morph into
a broader sustainability spectrum and
