Innovation
Adidas 1/4
Creating space
for a Better Place at Adidas
Sportswear giant Adidas is taking great strides in its green ambition to rethink product design and manufacture and
challenge itself through innovation, as Maxine Perella finds out.
Think of any major active lifestyle brand,
and you tend to think performance.
How a product performs, whether it's a
trainer or running vest, is critical – that
ability to engineer in speed, durability,
comfort and functionality.
If you throw into that mix sustainability
metrics around material optimisation
and lifecycle impact, it becomes a heady
combination. It also becomes a race
towards constant innovation.
One brand accelerating the agenda on
this front is Adidas, one of the world's
leading sportswear manufacturers.
Through its Better Place programme,
