Interview Jo Fairley, Green & Black's 1/5
When Green & Black's opened up shop
in 1991, Fairtrade and organic principles
were low priority for most multinational
companies. Green & Black's co-founders
Jo Fairley and husband Chris Sams
wanted to change that. The couple knew
that getting the big players on board
would be key to achieving large scale
transformation.
By eliminating the stigma that's
associated with sustainable, organic,
environmentally-friendly products
and leading by example, the couple
were sure that consumers would take
note and that industry would soon
follow. Savvy business people as well as
activists, Fairley and Sams went about
creating high-end chocolate products
that encompassed Fairtrade and organic
processes without overpowering
Green & Black's: setting
the bar on ethical trading
A Fairtrade pioneer from the outset,
Green & Black's has thrust what was a
niche set of ethical principles into the
core of today's mainstream chocolate
market. SB's Leigh Stringer finds out
how this once tiny start-up led to one of
the world's largest chocolate producers
making the move to Fairtrade.
Speaking at
