Ranking of factors likely to improve public
opinion - Agricultural
Factor Ranking
Existing successful projects 1
Clear regulatory guidelines 2
PE campaign - water scarcity 3
PE campaign - health/safety 4
PE campaign - economic benefits 5
PE campaign - environmental benefits 6
Ranking of factors likely to improve public
opinion - Municipal
Factor Ranking
Public education campaign - health/safety 1
Existing successful projects 2
Clear regulatory guidelines 3
PE campaign - water scarcity 4
PE campaign - economic benefits 5
PE campaign - environmental benefits 6
Ranking of factors likely to improve public
opinion - Industrial
Factor Ranking
Clear regulatory guidelines 1
Existing successful projects 2
PE campaign - water scarcity 3
PE campaign - health/safety 4
PE campaign - economic benefits 5
PE campaign - environmental benefits 6
Ranking of factors likely to improve public
opinion - all respondents
Factor Ranking
Existing successful projects 1
Clear regulatory guidelines 2
Public education (PE) campaign - water scarcity 3
PE campaign - health/safety 4
PE campaign - economic benefits 5
PE campaign - environmental benefits 6
Out of six suggested ways to improve public
opinion of water reuse, existing successful
projects top the list
How do you rank the
following as likely to
improve public opinion
of water reuse in your
markets?
WHAt tHe scoRes MeAn
1 most likely to improve
public opinion
6 least likely to improve
public opinion
Respondents:
Americas 105, Asia pacific
180, MeA 130, europe 82,
Industrial 170, Municipal
158, Agricultural 41
october 2017 Water Reuse: Drivers, Innovations and Public Perceptions
public opinion
