Water
reuse
Drivers, Innovations
and Public Perceptions
October 2017
CONTENTS
04 executive summary
06 Drivers
What's moving and shaping the market?
Why cost is the critical factor
12 technology
Perceptions and comments on the leading
tech in the marketplace
Scores for effectiveness of technology in
water reuse
16 Innovation
Ratings on the top industry innovations
18 Public opinion
Industry professionals see public perceptions
as a barrier to market growth
The big challenge is on direct potable reuse
Ranking of the best strategies for overcoming
negative opinions
22 Market outlook
Asia Pacific and Middle East and Africa are on
bullish form
24 Demographics
Data demographics and survey methodology
26 Verbatim quotes
