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26 | 18TH - 24TH SEPTEMBER 2015 | UTILITY WEEK Markets & Trading Premium content T he first of a new series of reports for Utility Week Intelligence, this maga- zine's premium content platform for the water market, was published this week. Water Market Quarterly summarises key developments in the non-domestic water market and profiles market partici- pants, including water companies, regula- tory and market operating bodies and major non-domestic water users. It also tracks the emergence of strategies and business models in the run-up to market opening in April 2017. In short, it is an essential companion to leaders in water companies and contractors or service providers who have to understand the emerging dynamics around competition for non-domestic water supply. The first issue of Water Market Quarterly details the handover of responsibility for new market structures from Open Water Mar- kets Limited to Market Operator Service Lim- ited (MOSL), as well as the appointment of CGI as the market system operator. The publication takes readers through the major challenges facing the opening of the water market and the developing remedies for these challenges, including the establish- ment of protocols for market exit. The above insights are collated alongside data from YouGov that indicates sectoral and regional awareness of market opening as well as sentiment about the prospect of switching water supplier. For its first customer profile, Water Mar- ket Quarterly takes a look at turkey farmer Bernard Matthews, which consumes about 1,700Ml of water across its 50-plus farms every year. See right for a range of extracts from the first Water Market Quarterly report. Water market quarterly Utility Week Intelligence has published its first quarterly look at the water market in England, offering an insight into the business strategies that are emerging in the run-up to market opening in 2017. AWARENESS OF SWITCHING (%) Transportation Medical and health Construction Financial serves Manufacturing IT and telecoms Retail Hospitality Real estate Education Legal Media/marketing Accountancy 0 4 7 10 11 12 15 16 18 25 30 34 3 Source: YouGov LIKELIHOOD OF SWITCHING (%) East Northeast East Midlands London Northwest Southeast Yorkshire and Humber West Midlands Southwest 0 10 20 30 40 50 60 70 60 56 51 50 48 45 41 40 39 Source: YouGov COST SAVINGS NEEDED TO ENCOURAGE SWITCHING (%) Up to 2% No discount would make switching worthwhile More than 10% Don't know 5-10% 2-5% 5 18 19 29 21 7 Source: YouGov MAIN FACTOR BEHIND A DECISION TO SWITCH (%) 61 13 7 7 7 5 Source: YouGov Any price saving Quality of account management service Quality of customer service Efficiency advice to lower bills None of these Don't know The Water Market Quarterly report is available in full, right now, from the Utility Week Intelligence platform. To see the power of Intelligence for yourself, simply contact Paul Tweedale on PaulTweedale@fav-house.com or 01342 332099 to arrange your FREE trial.