Utility Week

UTILITY Week 27th February 2015

Utility Week - authoritative, impartial and essential reading for senior people within utilities, regulators and government

Issue link: https://fhpublishing.uberflip.com/i/468496

Contents of this Issue


Page 12 of 31

If people contact your company on a number beginning 08 or 09, be aware that changes are coming to how the cost of these numbers must be explained to callers. From the summer, the cost of calling 08 and 09 numbers will be made up of two parts: one going to the caller's phone company, the other (the 'service charge') selected by you, the organisation being called. Your service charge must be displayed prominently on promotional material, under new rules enforced by Ofcom and the Advertising Standards Authority. The new recommended wording is: "Calls cost xp plus your phone company's access charge." What you need to do: ✓ Speak to the company that provides your 08 or 09 telephone number ✓ Ask them to confirm the service charge for your number or numbers ✓ Decide if the service charge is suitable ✓ Review all your materials and advertising Maximise your brand profile and educate your core audience through Utility Week Offering you a more enhanced profile than just advertising alone, Utility Week marketing solutions will:   Raise your company's profile above your competitors   Support a major branding push or product/service launch   Position your company as a thought-leader   Generate real leads and drive business To find out more please contact Sarah Wood +44(0) 1343 332077

Articles in this issue

Archives of this issue

view archives of Utility Week - UTILITY Week 27th February 2015