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Issue link: https://fhpublishing.uberflip.com/i/461284
If people contact your company on a number beginning 08 or 09, be aware that changes are coming to how the cost of these numbers must be explained to callers. From the summer, the cost of calling 08 and 09 numbers will be made up of two parts: one going to the caller's phone company, the other (the 'service charge') selected by you, the organisation being called. Your service charge must be displayed prominently on promotional material, under new rules enforced by Ofcom and the Advertising Standards Authority. The new recommended wording is: "Calls cost xp plus your phone company's access charge." What you need to do: ✓ Speak to the company that provides your 08 or 09 telephone number ✓ Ask them to confirm the service charge for your number or numbers ✓ Decide if the service charge is suitable ✓ Review all your materials and advertising If people contact your company on a number beginning 08 or 09, be aware that changes are coming to how the cost of these numbers must be explained to callers. From the summer, the cost of calling 08 and 09 numbers will be made up of two parts: one going to the caller's phone company, the other (the 'service charge') selected by you, the organisation being called. Your service charge must be displayed prominently on promotional material, under new rules enforced by Ofcom and the Advertising Standards Authority. The new recommended wording is: "Calls cost xp plus your phone company's access charge." What you need to do: ✓ Speak to the company that provides your 08 or 09 telephone number ✓ Ask them to confirm the service charge for your number or numbers ✓ Decide if the service charge is suitable ✓ Review all your materials and advertising SAVE up to 30% To find out more please contact Hayley Cronin on +44 (0) 1342 332077 Maximise your brand profile by exclusively sponsoring Utility Week Offering you a more enhanced profile than just advertising alone, these new sponsorship packages are ideal to: Raise your company's profile above your competitors Support a major branding push or product/service launch Position your company as a thought-leader UW-sponsor us-270x77ad.indd 1 09/06/2014 09:46 To find out more please contact Sarah Wood +44(0) 1343 332077