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utILIty WEEK | 23rd - 29th January 2015 | 5 WatEr The UK's largest independent dual fuel supplier on 16 January launched its first multichannel, nationwide advertising campaign. The brand focused campaign will air primarily on ITV during top-rated television programmes such as Coronation Street and Broadchurch. Speaking to Utility Week ahead of the launch, First Utility chief of customer service Ed Kamm said it would target "forward leaners" or individuals already disposed to switching and seek to break inertia. "Only about 11 to 13 per cent of the market switches in a year," he said. "Combined with what we believe to be a big six 'disengagement strategy', that has left something like 80 per cent of customers on the standard variable tariff." Ofwat sets out forward works programme "By acting now instead of waiting until 27 February, Eon customers are benefiting to the tune of around £10m" Eon criticises British Gas's planned 27 February 5 per cent price cut Ofwat has set outs its work pro- gramme for 2015/16, which has been designed to help it meets its new Trust in Water strategy. The forward work programme sets out a number of "early and important building blocks" towards fulfilling its new strategy, which builds on the outcomes-focused approach the regulator used for the PR14 price review. The programme includes: strat- egy and planning – establishing the regulator's view of the sector and how this will be achieved; casework – in particular to ensure that the opening of the non-household retail market to competition is "effective"; finance and govern- ance; Water 2020 – implementing the non-domestic water market and developing the framework for PR19; and developing a regulatory framework for the Thames Tideway Tunnel infrastructure provider. The regulator said its works programme took into account the impact of the government's comprehensive spending review, which has scaled back Ofwat's budget by 10 per cent, but it added that it may have to "re-prioritise" depending on how many – if any – water companies refer their final determinations to the CMA. See analysis, p14 The global share of renewables could double by 2030, from a 2010 baseline, according to analysis conducted by the International Renewable Energy Agency (Irena). In a recent report, Irena analysed the renewable energy capacities of separate countries and combined the results to get an overall picture of what the future might be. At the end of 2013, hydro power supplied the most in- stalled renewable capacity – approximately 1,025GW – while wind power supplied about 318GW and solar PV around 139GW. Wind growth is also forecast to be rapid so that, in the remapped scenario, it is set to overtake hydro power and help double the share of renewable energy by 2030. Solar PV growth will surpass that of wind to reach 1,250GW, with concentrated solar power (CSP) rising to 83GW in 2030. The future of renewable energy Total cumulative installed renewable capacity, 2013 and forecast 2030 Geothermal Geothermal 2030 forecast 2013 Solar PV Solar PV Ocean Ocean Biomass Biomass Pumped hydro Pumped hydro Hydro power Hydro power Onshore wind Onshore wind CSP CSP Offshore wind Offshore wind