LAWR

April 2014 Local Authority Waste & Recycling 9 WASTE COLLECTION methods for instance, which educates households about what to recycle, how to do it and why it matters. Seasonal messages, or information about the council firm's online resources and wider services, can also be incorporated. Whichever theme a council chooses to promote at a given point in time, refuse vehicles provide a more flexible, targeted and economical marketing platform, compared to other media such as billboard or public transport advertising. Yet this does not mean this is a less effective communication channel. High definition graphics with a colourfast guarantee from all-weathering ensure the marketing panels stay as clean as the vehicle. This helps to create the right impression and portray an image of quality, long into the future. When combined with patented technologies that create increased suction and panel adherence according to the vehicle's speed – achieving a strong- er, tear-resistant solution – this further protects the longevity of the investment. Practising what they preach As part of their waste collection service, local authorities are trying to encourage households and businesses to adopt more sustainable ways of life. It is therefore important that they practise what they preach when it comes to the environmental credentials of their own operations. GPS technologies can be utilised to plan waste collection routes and achieve optimum fuel efficiency for example, while low carbon vehicles further improve the sustainability of the col- lection service. Local authorities can also source incredibly light vehicle graphics systems, weighing as little as 35g per linear metre. This further improves fuel efficiency, saves money and has minimal impact on the trucks' pay load. Acknowledgement of this desire for sustainability, cou- pled with on-going cost pressures, has also driven the more revolutionary vehicle graphics system suppliers to develop fully reusable products too. This means that not only is the system straightforward to install and remove – without causing dam- age to the vehicle substrate – but the communication panels can also be refreshed with ease. Councils therefore have the flexibility to interchange the messages and branding that they display. Local authorities may wish to communicate the importance of sustainable recy- cling practices, following excessive household consumptions at Christmas, for example. Then, when this season has passed, the panels can simply be rolled and neatly stored away, until they are next required. The council does not have to re-invest in graphic redesign or reprinting, and the valuable freed-up space can then be used to champion a different sustainability message for the local area. The more 'savvy' of fleet or communication managers may even sell the advertising space on the side of these highly noticeable mobile units, to generate an additional revenue stream. Indeed it would be encouraging to see more consumer brands investing parts of their marketing budgets into such council initiatives. Local authorities often come under fire for their approach to the UK's waste agenda, the management of their finances and their dialogue with local communities. However, by thinking outside the box and embracing new technologies, councils can adopt a smarter approach to waste collection and help revolu- tionise their image. BOa: The green way of recycling! energy savings? BOa ecOline Impress baler Our impress baler's, M and D Series, can be delivered with steel wire tying and PP twine tying, combined on one machine. Boa Recycling Program We develop and deliver among other: • Balers (Impress®, Continette, Baseline) • Bag openers • Shredders • reel Splitters • conveyors The BOA BAler Type ecOline cAn reduce pOwer cOnsumpTiOn By up TO 60%. BOa recycling equiPMenT BV T +31 (0) 534 300 300 e infO@BOarecycling.nl www.BoaRecyclIng.com

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