Business Models Carbon reduction 3/5
thrashed out, given the movement is
so new. This is where collaboration
comes in – in December of last year,
BT committed to work alongside other
businesses and NGOs to take a leadership
approach. In conjunction with the likes
of Kingfisher Group, the Crown Estate,
Coca-Cola Enterprises, Forum for the
Future and WWF-UK, BT will develop
a set of principles that characterise a Net
Positive commitment as well as explore
how new kinds of customer and supplier
innovations can open up new markets
for businesses and have positive impacts
on value chains, systems and society.
Moss is excited about the project as it
is so pioneering. "We've gone out there
with our Net Good goal fairly early
on in our thinking. It's fair to say that
our traditional way of looking at things
might have been to measure it, track
it, and do detailed work for two or
three years before we put it out there.
We felt it was more valuable to get our
methodology out there now, put our
stake in the ground, look for a few
other companies to do the same and
then put our heads together and look at
the commonalities and differences and
try and work them out."
One of BT's points of focus is 'dematerialisation'
- replacing physical products with vitual,
streamed or digitally-delivered equivalents
