COVER STORY
Is sustainability getting too
clever for its own good?
Every month there appears to
be a new buzzword on the block,
seeking to define the trends
shaping green business. But as
the language evolves, could it
be in danger of becoming too
self-serving and elitist? Maxine
Perella reports
FEATURES
Sustainable business? Time to
change our story…
We talk about sustainability
becoming embedded in
everything we do, as part of our
corporate DNA. It is certainly true
that sustainability has come a
long way over the past decade –
and with each step, we're getting
closer to the heart of business,
but we're not there yet. Michael
Townsend asks, is it time to
change our story?
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