Radar 2/4
modernised but the sheer growth in use
and ownership of such things is rapidly
growing. That growth wipes away the
efficiency gains that some companies
are making.
"Therefore companies need to get out
of relative improvements and move to
absolute improvements, despite business
growth and despite consumption
growth," he added.
Lovegrove stressed that this will involve
"transformational changes and new
business models".
Highlighting AkzoNobel's own
sustainability strategy, Planet Possible,
Veneman said that the company is on
a journey to connect value creation to
resource efficiency.
"We know that our success depends
on our ability to do radically more with
radically less, so we have adopted a
strategy which involves us working with
customers to open up infinite possibilities
in a finite world.
"It's important that we accelerate the
pace of our commitment and better
understand the changes that will be
required in our market segments, so we
are taking a major step to turn challenges
into opportunities," he added.
Click here keep up-to-date with the latest news from edie.net
Technology
Roughly 40 million metric
Digital industry must
embrace 'servicisation'
tons of e-waste is produced
Businesses that manufacture and
sell digital products must move
towards a servicisation model if
global electronic waste (e-waste)
levels are to be significantly reduced,
says HP's director of environmental
responsibility EMEA.
Roughly 40 million metric tons of
e-waste is produced globally each
year, and about 13% of that weight
is recycled, mostly in developing
countries, according to research
analysts, Population Reference Bureau.
Addressing delegates at the
Sustainability Leaders Forum in
London (November 21), organised
by Sustainable Business and edie.net,
HP's director of environmentally
responsibility Kirstie McIntyre
EMEA said: "We need to move away
from becoming attached to your
tablet or your smartphone or PC
globally each year
