Sustainable Business

SB March 2013

Sustainable Business magazine - essential reading for sustainability professionals

Issue link: https://fhpublishing.uberflip.com/i/129496

Contents of this Issue

Navigation

Page 61 of 64

Blog Spot Maxine Perella I'm taking a punt on horsemeat as our sustainability saviour We may have unwittingly backed a winner in horsemeat, you know. I'm thinking sustainable consumption here. In this era of radical transparency, such a scandal is raising serious questions among the public at large over not only what they eat, but where the food on their plate originates from. It doesn't take much for consumer confidence to plummet and we Brits are quick to vote with our feet. Many burger hunters may now shun the supermarket shelves and head towards their nearest independent butcher or farmer's market instead. This is a textbook lesson for the big corporates in how to screw up on supply chain traceability. So how did it get to this? Well, demand for cheap food certainly hasn't helped – but there's a deeper dynamic at play here I think. A leading commentator in this field, Forum for the Future deputy chief executive Sally Uren, hit the nail on the head when she recently said that consumers have, by and large, become totally disconnected from their purchasing decisions. Not many shoppers give much thought to how their products or services are sourced. Few care either – except when they swallow something

Articles in this issue

Archives of this issue

view archives of Sustainable Business - SB March 2013