Sustainable Business

SB March 2013

Sustainable Business magazine - essential reading for sustainability professionals

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Trends Natural capital 2/4 ment Our environ with $72 des us provi of 'free' trillion worth rvices each se goods and degradation year, but its ghly the costs us rou 8% of GDP equivalent of ple, and the adverse effect when assets are reduced, damaged or lost. It is a recognition that the pursuit of economic growth must not come at the expense of future growth potential. There's a business imperative too. Our environment provides us with $72 trillion worth of 'free' goods and services each year, but its degradation costs us roughly the equivalent of 8% of GDP. With our natural resources being impacted by a range of pressures, such as damaging climate change and biodiversity loss, proponents of natural capital accounting argue that preserving these assets must become an explicit, accountable, and implemented element of policy to protect our future wealth and wellbeing. The concept of natural capital therefore holds significant interest for all Certified well-managed forestry can help support a range of biodiversity businesses. Placing a monetary value on these resources can help us understand the true worth of our economic sustainability. The growing importance of natural capital accounting is evidenced by its discussion at Rio+20 last June and the UK Government's promise to reform its national accounts to reflect natural wealth by 2020. Even the World Bank,

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