Interview Dale Vince, Ecotricity 1/4
Ecotricity's Dale Vince:
the highs and lows of a
renewables advocate
Leigh Stringer talks to SB's 2012 Sustainability Leader, Ecotricity founder
Dale Vince, about renewable energy, the Government and why the company is
now delving into the realms of wave energy
Dale Vince is a busy man. With a company that has doubled its customer base
in three years, a business model that goes
far beyond the boundaries of energy
production and supply and several big
projects in development, it is no wonder that he couldn't be there in person
to collect his award when Sustainable
Business and edie.net awarded him the
2012 Sustainability Leader Award in
December last year.
However, presenting the award in person means SB has the perfect excuse to
take up a small amount of his precious
time to find out exactly what's in the
pipeline for one of Britain's greenest
entrepreneurs – and of course, to hand
over the bespoke trophy that marks him
as a Sustainability Leader.
When the award is presented, in what it
becomes clear is a typically understated
fashion, Vince calmly states that he is
"chuffed" and "flattered" to accept the
honour. A modest reaction for someone
who beat off competition from the likes
of John F Brock of Coca Cola Enterprises
and Deidre Lingenfelder from Anglo
American.
