Behaviour change
Unilever 1/4
Behaviour
change: why
Unilever
means business
Inspiring consumers to adopt sustainable products and behaviours is critical if the world's third-largest consumer goods
company is to realise its Sustainable Living Plan vision. Maxine Perella reports
"Business as usual isn't really an option
going forward," asserts Unilever's Helen
Fenwick as she reflects on the deeper significance of her company's Sustainable
Living Plan. "When we launched it,
we basically introduced a new business
model."
The plan, unveiled to much fanfare
back in November 2010, is nothing if not
ambitious. It aspires to double the size
of the business in revenue terms while
halving its environmental footprint – all
within a ten-year timeframe. Fenwick
says Unilever is confident of achieving
these two goals because it believes that
